About James
James Dunford is the founder of Wysper Labs, where he researches and develops practical approaches to helping businesses strengthen their online reputation and improve their visibility across Google and AI-powered search.
With a varied background that includes running his own businesses and more recent work in web development, digital marketing, IT consultancy and business automation, James has developed a practical interest in how technology influences the way customers discover, evaluate and choose businesses.
Through Wysper Labs, he researches and writes about online reviews, Google Business Profile optimisation, local search, reputation management and the emerging role of AI in business discovery and recommendation.
His work focuses particularly on practical steps that smaller businesses can take to become easier to find, easier to trust and more likely to be recommended.
Areas James writes about
Articles by James Dunford
James publishes practical analysis and guidance through Wysper Labs Insights, exploring how reviews, reputation, local search and AI are changing the way businesses are discovered and recommended.
Explore Wysper Labs Insights